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LISTEN: Promo for Eight-Hour Spotlight on The Residents

Adam Gottlieb was one of WPRB’s more assertively challenging DJs of the early 1990s. As has been previously mentioned here, he once subjected himself to every single Jandek LP in one marathon/overnight session. On top of that, his love of skronky jazz, Captain Beefheart, and obscure international music often made his show something of an endurance test for more timid listeners.

Mixing all of those sounds together into a single freeform show was no big deal for Adam, but sometimes (usually during school breaks when the majority of the airstaff was away from campus), he’d embark upon marathon broadcasts devoted to a single artist with a sprawling back catalog—as much as to fill/kill long stretches of airtime as for the irritainment of the listenership. Case in point, his 1992 eight-hour spotlight on The Residents.

Here’s the promo:

 

“All those records—Who knew what they might hold?”

By Matthew H. Robb ’94 (center, looking skeptical at Maxwell’s, Hoboken, NJ)
DJ from 1991-1997; 1999-2000
Jazz Director ’92; Program Director ’93
Also pictured above: Greg Lyon (left), Evan Bates (right)

I’ve been thinking about this for a few weeks now and it’s funny to me how non-specific most of my WPRB memories are. There are definitely some concrete ones – I’m pretty sure I was in the old studio A / aux sorting records when the on-air DJ, who I am confident was Scott Crater, put on Superchunk’s Cool 7” and that just pretty much changed my life. It somehow coalesced everything I knew about music (well, alternative and punk music) up until that point and blew it wide open. But maybe that’s getting ahead of things.

I knew a little about radio when I was high school, volunteering at the local public radio station, and I was was of those alternative music teenagers—lots of New Order, the Cure, etc. Add to that an older brother whose tastes ran to the Jam, Elvis Costello, the Clash, and the Replacements, and growing up in the south with a certain familiarity with the Athens scene. I was definitely a pop kid more than a punk kid – the glasses made going to hardcore shows a little nerve-wracking when I was in high school, and the punk scene in north Alabama felt a little too aggro for me. So Josh Wise and I would listen to a lot of Pixies and REM and trade notes and records. That mixtape culture, way too may VHS recordings of 120 Minutes and IRS’ the Cutting Edge – that’s what I had when I walked into my first DJ training sessions (with Mike Graff, I believe). And seeing those stacks I started to realize how little I knew.

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LISTEN: Captain Beefheart “Spotlight” Promo

Spotlight was a weekly, early-90s program that enabled WPRB programmers to play the deep fields of self-indulgence by dedicating an entire hour to a specific artist, scene, or record label. (My earliest understandings of Einstürzende Neubauten were informed by a thusly-dedicated edition of the show. I can also remember Spotlights on Galaxie 500, Ohio garage rock, and the Residents. I hosted one dedicated to the Canadian punk band Nomeansno.)

Direct from WPRB’s reel-to-reel archives, here is a promo for an edition of the show where Captain Beefheart was the distinguished point of focus.

 

Spotlight promos like this one were traditionally voiced by the host who’d later present the actual show. In this case, the host was Adam Gottlieb, who was one of the first people I ever met when I started volunteering at WPRB. I’ll never forget arriving at the station in the middle of the night and finding him in the production studio, armed with a brick of Z-grade blank cassettes. His mission? To tape WPRB’s entire catalog of Jandek records. This may have something to do with why I haven’t seen or heard from Adam in 20+ years.