WPRB at the DNC, Sting from the Police, and Freeform vs. Format
By Jordan Becker
I started at WPRB during the second semester of my freshman year in 1979. The ability to have the entire record library—and it was still all vinyl—at my disposal was intoxicating. Unless that was the fumes from the records.
At the time, the station’s rock programming was still very much beholden to the freeform model of the late 1960s-early 1970s. In fact, to my memory, the only requirement that we had was the obligation to play a certain amount of jazz during a rock show. That all changed, though, when Ashley Ellott became station manager, and Jason Meyer became program director. They attempted to turn the rock programming into something more consistent and more rock oriented. To me, there is something to be said for listeners having a general sense of what they might hear when they turn on the radio, and having some consistency from day to day and time slot to time slot theoretically results in listeners staying with the station for longer periods. On the other hand, they also insisted that we use the slogan “Your Music,” which was generally reviled—it might have worked at a professional commercial station, but was a bad idea for a college radio station.